Tinder, an online dating App created in 2012, is used by many men, women and any other genders between the spectrum world-wide. Most studies that exist today mainly focus on motives behind user activity such as dating, hooking up, and self-validation. Given the program’s ripe age, there has yet to be baseline studies for the performance of individuals of certain demographics on the swiping battlefront. The purpose of the Baseline Evaluation of Tinder Asian Males (BETA Male) Study is to produce baseline data allowing for future users of the App to quantifiably compare themselves to the performance of an average Asian male.

Model: An extremely average Asian male was selected for this study to ensure that data would not be skewed in either direction. The profession of the individual, to perpetuate the common stereotype, is an optometrist. It was decided not to pick someone who was a real doctor because he would be much more wealthy than the average Asian, thus skewing the data in favor of females who favor individuals with wealth. The individual selected also exhibits moderately above-average levels of athleticism but low levels of muscle mass; he participated in high school sports but was never good enough to compete in college. While there has certainly been an increase of Asian-Americans in sports, inspired by pioneers such as Jeremy Lin as a New York Knick, Jeremy Lin as a Los Angeles Laker, and Jeremy Lin as a Toronto Raptor, there still does not exist many Asians with a large sphere of influence in athletics. Lastly, the hobbies of the model selected for the study include programming, engineering, gaming, and finance, all of which fit common Asian stereotypes.

Tinder Photos: The user created for the Tinder App, again, had to be very basic and unremarkable. The simple, traditional, unexciting American name, “Harold,” was selected for the model. For the user’s profile, several pictures were carefully selected to ensure that a potential match knew that there was nothing particularly special about the user.

Figure 1 – Images that indicate that there is nothing remarkable about the speciman.

The pictures selected for the individual’s profile pictures are an attempt to tell a story without words. Pictures one, five and seven suggest that the individual is able to dress well, but not well enough to be considered wealthy. They also show that he has an average frame with little to no muscle mass to prevent data being skewed in favor of potential matches who like muscle-bound individuals.

Pictures two and three suggest that the individual actually has friends and does not dwell in his basement all day. The goal is to prevent skewing data in favor of those who prefer Asians on the extremely nerdy end of the spectrum, thus balancing matches with weebs.

Pictures four and eight were selected to let potential matches know that the Asian is not so entirely repulsive that a female is not willing to even take a selfie with him.

Picture three shows that the Asian is not a self-loathing Asian and is willing to socialize with other individuals within his race.

Picture nine is a vague picture of the user participating in athletic activities. This picture was carefully selected to prevent someone from thinking that he has any skills that are above or below average. Lastly, note that no pictures of the individual with a dog or cat were selected; given the high amount of “dog mom” or “cat mom” profiles on Tinder, the study did not wish to use animals to show bias toward animal lovers.

Tinder Profie : It was decided by the investigators to keep this Tinder profile extremely basic. The user was selected to be 32 years old with a preference for anyone from the ages of 20 to 40. The profile’s main line will be, “Swipe left to confirm your racism.” The obvious tongue-in-cheek line was used to suggest that the user has a mild, but not too great, sense of humor. The rest of the profile merely states,

“I like sports, traveling, computers, foreign languages, and all that other stuff. Just swipe in a direction.”

Attempts at seducing a potential match through the profile were avoided, especially using common tactics such as taking advantage of being a dog owner. No job or location was listed as this information can additionally result in bias. The goal is to allow the potential match to use her preconceived notions of an Asian to decide whether or not she wishes to swipe right. It must be reiterated that the goal of the study is to capture baseline data for an average Asian male.

Location Settings: A sample size will be collected from various cities (with a 50 mile radius) all over the United States. The schedule for  the cities is listed below:

City Start End
New York 03 Nov 2019 09 Nov 2019
Los Angeles 10 Nov 2019 16 Nov 2019
Chicago 17 Nov 2019 23 Nov 2019
Houston 24 Nov 2019 30 Nov 2019
Phoenix 01 Dec 2019 07 Dec 2019
Philadelphia 08 Dec 2019 14 Dec 2019
Boston 15 Dec 2019 21 Dec 2019
Dallas 22 Dec 2019 28 Dec 2019
Atlanta 29 Dec 2019 04 Jan 2020
San Jose 05 Jan 2020 11 Jan 2020
Denver 12 Jan 2020 18 Jan 2020

Table 1 – A list of the cities where the subject will be placed for a duration of n=7 days.

An attempt was made to spread the cities across the entirety of the United States. Adding more cities in the future is contingent upon funding and research grants. If you would like to make a contribution, merely donate money through “Give Harold Hope.”

Data collected from the matches will include age, occupation, location, presumed demographic. Analysis of data will include, but are not limited to, which locations, ages, demographics have the highest preference for the average Asian male. Results will be provided each week for each city and the data will be analyzed upon completion of the study.

To make the experience more enjoyable, a contest has been created for people to guess how many matches the average Asian will accumulate over the course of the study. The timeline for the contest is as follows:

Start Date End Date Submission Deadline
Part 1 03 Nov 2019 30 Nov 2019 09 Nov 2019
Part 2 01 Dec 2019 28 Dec 2019 07 Dec 2019
Part 3 29 Dec 2019 18 Jan 2020 04 Jan 2020

Table 2 – The study will be broken into three parts to allow for maximum prize winnings. The dates the results will be revealed are also listed.

There are two steps to enter the contest:

  1. Send a tweet @harrytran with your prediction by clicking here. Please remember that each prediction is for each separate part (not cumulative). You are limited to one guess for each part. The deadline for submission for each part is on the “End Date” of each period.
  2. Follow @harrytran on Twitter.

The prize for a correct guess will be a $20 Amazon Gift Card; that’s right, you can win up to $60 by simply guessing a number, sending a Tweet and following a person on Twitter. To give everyone a starting point, the model in the study predicts about 5-7 matches per city. In the event that there is a tie, the winner be will be randomly chosen. In the event that no one guesses correctly, no one wins the prize. We look forward to your participation!

To Be Determined


Disclaimer: All funding, media and the test subject was graciously provided by the Harold Herald. The test subject has expressed absolutely zero desire to meet or date anyone through this study and he may or may not have been instructed to swipe right on all matches to find out more information about the individual. Aside from photos of the test subject, no personally identifiable information (PII) will be revealed in this study.